We have worked extensively with the Philadelphia Department of Public Health on a series of successful public education campaigns: encouraging 30 minutes of joyful movement into everyday routines; promoting smoking cessation; designing developmentally-appropriate early-literacy products; creating compelling violence-prevention messaging with and for young people; and spotlighting neighborhood produce trucks.
For the smoke cessation If I Can Quit, So Can You Campaign, we feature real Philadelphians from “high-risk” groups (those in recovery, pregnant women and young moms, frontline workers, LGBTQIA+, Latinos and veterans) who share their quit story.
To encourage more physical activity, through Philly Powered, we presented stories of fellow Philadelphians who overcame a wide range of fitness challenges to show how fitness can be accessible to all, regardless of age, income or body type. The campaign’s website was the most visited health-related city site, earning multiple awards.
Philly Loves Fresh features seven produce trucks in West and Southwest Philly, encouraging residents to stop by for fresh fruits and vegetables at affordable prices. Each product truck owner saw sizable increases in business during our campaign.
• Strategy & Research
• Branding, Messaging & Design
• Multimedia Production
• Website Development
• Social Media