Mighty Engine

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Read by 4th

Improving Childhood Literacy

Mighty Engine is helping to develop an innovative, multifaceted public education and engagement campaign designed to help Read by 4th double the number of Philadelphia school children reading at grade level by 2020.

About this Project

Read by 4th is an unprecedented citywide coalition focused on improving early childhood literacy throughout Philadelphia. Their challenge: to more than double the number of incoming 4th graders reading at grade level by 2020.

Mighty Engine is helping develop an innovative, multifaceted public education and engagement campaign designed to help them reach both parents and stakeholders as part of their overall strategy to achieve this mission. Read more at the website we developed for them, Readby4th.org.

 

Portfolio

  • Mighty Engine designed and built Readby4th.org to help communicate directly to parents the critical role they play in helping their children learn and acquire the skills necessary for reading starting right at birth.

  • We are crafting and helping to implement an integrated outreach campaign incorporating social media, community organizing, free and paid placement, and endorsements from local leaders.

  • We developed the Read by 4th brand for the integrated public education and outreach campaign, the overall messaging and the campaign logo to help better position and communicate their goals.